Search Engine Optimization (SEO)
HIGHER RANK IN SEARCH ENGINES
What SEO means? Why is it so important to invest in SEO for my page’s rank? How important is it to appear first in Google searches and in other search engines?
These are some of the most frequent questions we hear from clients – and not only them- when we refer to SEO, an abbreviation of Search Engine Optimization.
WHAT SEO MEANS?
SEO means the optimization of my page in order to have a better ranking in the search engine results. In other words, SEO means to display the page in Google's top positions when someone searches for a word or phrase related to the content of the site.
The optimization of the page ranking is a long-run process, which starts on day one, and in reality, it never ends.
It consists of both procedures and interventions on the website, in coding, content, formatting, speed, security and many other factors.
HOW IMPORTANT SEO IS FOR MY WEBSITE?
Think of all your Google searches.
Until which result page number you go to in order to find what you are looking for?
Don’t you just look at the first and second pages of Google results? According to official data from a Google survey, 92% of the users, limit their research exclusively to the first page!
If your page is shown on the 5th or 8th page, it is obvious that just a few users will see your page when they will search by a keyword related to you.
You can easily understand the correlation between the rank of a website and the traffic it receives.
HOW DO WE ACHIEVE IT?
The day we start developing your website, SEO is a part of that and even though the website will be done at some point, SEO never stops.
Some of our keys to success are:
- Research and selection of specific keywords for targeting
- Register and index your website in search engines such as Google, Bing, Yahoo, etc.
- Creation of XML Sitemaps
- Creation of JSON-LD structured data in order to optimize the way that search engines read and represent your page in SERPs
- Validation and correction of the structure HTML of your website via W3 Validation
- Competition research about selected keywords or keyphrases
- Website formatting so it meets the necessary requirements of Google in code level (On-Site SEO)
- Creation of content (content editing)
- Constant monitoring of results and competitors through specific tools.
- Use of the results for optimization of strategy and targeting
WHY TRUST US FOR YOUR BUSINESS' SEO?
As far as your page’s SEO is concerned, we intervene in code level, so your website achieves the highest possible scores in all performance tests, and in functionality level, appearance, speed and security, factors that are being reviewed highly from Google.
In addition, not only on every page but also in every product, we pay a lot of attention to choosing the right title, meta-description, picture and video (alt-tags).
In other words, we leave nothing to chance.
BE No1 IN GOOGLE SEARCHES WITH SECURITY AND STABILITY
In Urban Communications, having completed several successful advertisements in Google and other search engines, like Yandex, Bing, etc we guarantee the result!
WHY CHOOSE URBAN COMMUNICATIONS FOR YOUR WEBSITE'S PROMOTION?
- We have promoted over 100 companies in the last 5 years with 100% success
- We preserve the successful results over time
- We increase your sales revenues
- We are continuously updating our methods