Search Engine Optimization (SEO)

HIGHER RANK IN SEARCH ENGINES


What SEO means? Why is it important to invest in SEO for my page’s rank? How important is to appear first in Google searches and in other search engines?


These are some of the most frequent questions we hear from our clients – and not only from them- when we refer to SEO, an abbreviation of Search Engine Optimization.
 
WHAT SEO MEANS?

SEO means the optimization of my page in order to have a better ranking in the results of the search engines. In other words, SEO means to display the page in Google's top positions when someone searches for a word or phrase related to the content of the site. The optimization of the ranking of a page is a long-run process, which starts at day one of the company and in reality, it never ends. It consists of both procedures and interventions at the website, in coding level, content, formatting, speed, security and many other factors, which will take a lot of time for us to present them in total and external interventions, in marketing level. 
 

 

HOW IMPORTANT SEO IS FOR MY WEBSITE?

Think of all your Google searches. Until what page do you go to find what you are searching for? Don’t you just look the first and second pages of Google? According to official data from a Google survey, 92% of the users
limit their research exclusively to the first page! If your page is shown on the 5th or 8th page, you can understand that just a few users will see your page when they will search a keyword related to you. You can easily understand the correlation between the rank of a website and the traffic it gets


HOW DO WE ACHIEVE IT?

They day we start building your website, SEO also starts and even though the website will be done at some point, SEO never stops. It is essential for you to trust the original plan and schedule. 

Some of our keys to success are: 

  • Research and selection of specific keywords for targeting
  • Register and index of your website in search engines such as Google or Bing and Yahoo
  • Creation of xml Sitemaps
  • Creation of JSON-LD structured data in order to optimize the way that search engines read and represent your page in SERPs
  • Validation and correction of the structure HTML of your website via W3 Validation
  • Competition research about selected keywords or key phrases
  • Website formatting so it meets the necessary requirements of Google in code level (On-Site SEO)
  • Creation of content (content editing)
  • Constant monitoring of results and competitors through specific tools.
  • Use of the results for optimization of strategy and targeting

 

WHY TRUST US FOR YOUR BUSINESS' SEO?

As far as your page’s SEO is concerned, we intervene in code level, so your website succeeds the highest possible scores in all performance tests, and in functionality level, appearance, speed and security, factors that are being reviewed highly from Google. In addition, not only in every page, but also in every product, we pay a lot of attention in choosing the right title, meta-description, picture and video (alt-tags). In other words, we leave nothing to chance. 
 
BE No1 IN GOOGLE SEARCHES WITH SECURITY AND STABILITY

In Urban Communications, having completed several successful advertisements in Google and other search engines, like Vandex, Bing, etc we guarantee for the result!

 

WHY TO CHOOSE URBAN COMMUNICATIONS FOR YOUR WEBSITE'S PROMOTION?

  1. We know what we do
  2. We have promoted over 100 keywords in the last 5 years with 100% success
  3. We preserve the promotion over time
  4. We increase your sales revenues
  5. We are continuously updating our methods