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E-shop Creation


Urban Communications’ philosophy is for e-shops to be easy to use for the consumers and its administrators! Our goal is for you to manage your website, without any technical knowledge.

In parallel, the e-shop must work, in several ways, to achieve this goal. Moreover, all the features have to function correctly from whatever device the user chooses (whether it is desktop, mobile phone or tablet)

In our company, building an online store is not a simple matter. We face every single project with attention to details, by achieving our clients’ business objectives

We are aware of the latest technology, so we can be one step ahead of every challenge. 



Have you ever wondered why there are a lot of e-shops with similar products, but only few of them actually function?

One of the most important elements to develop a store is its design, as it is an essential ingredient for a successful user experience (UX). It has to be unique, functional and customized based on the business’ field and needs.



At the same time, we offer you an easy to use and flexible Back Office system for the administration of products, orders, members, clients and logistics of your e-shop.

Thus, you can use just one platform to manage everything, easily, quickly and efficiently



If the e-shop’s visitor adds a product into the cart, he has to complete his order easily and quickly. The phenomenon of abandoning the website before completing a purchase is widely known. There are several steps with information they have to fill, which make users confused, thus they leave the page. 

In Urban Communications we pay attention to an easy and fast completion of purchases from the users, by designing handy and clear order forms. 


The development of an online business aims to increase profit.

An essential advantage of the e-shops we build is the detailed sales reports, so you can have a big picture of your revenues from your e-shop, the products and the categories with the most sales and the traffic sources.

By using this information, we can target the right target group to increase sales and profit. 


The most important part of an e-shop is, undoubtedly, the products it sells. Each product has several characteristics, such as name, description, code, pictures, price, dimensions, alternatives and more. These characteristics are completely customizable and depending on the needs, there are more that can be added, like sales season, linked products, products bundle etc. 

Depending on the needs of your business, we adapt products administration, so it serves you the best possible way



Orders’ administration and monitoring is an extremely easy process. Each time you have a new order, your e-shop notifies you with all the necessary information (i.e. purchased products, sending address, payment method, etc) 

So, tracking the stages of each order, you can keep your customers up to date on the progress of their order.



The online shop can support several payment methods, so you can offer several options to your clients. The most common ways are pay on delivery, by credit/debit card (in cooperation with a Greek bank), by PayPal, Viva Payments or bank deposit. 

Any way, we implement any payment method, you will to offer. 



The calculation of delivery costs in an e-shop is one of the most painful procedures for the clients and the online shops’ owners. Common problems, such as cooperation with delivery services and couriers, inaccessible areas, large or heavy products delivery, make the users suffer and repel them on buying from an e-shop, if they cannot calculate the delivery costs precisely. 

Taking these issues into account, we develop solutions of calculating the delivery costs for every case.

Some of these solutions, we have developed, are: 

  • online and offline interconnection with a courier company
  • set up of delivery costs based on the region (in cooperation with transport companies)
  • calculation of delivery costs based on the weight, volume, type of product etc. 



Like every single business, every single e-shop is different, even though it might have some products in common with another one. 

This means that apart from the essential features of an e-shop, Urban Communications develops any need, in order to match with business’ philosophy, the way they think its customers should be treated, its products’ particularities or its way of use. 

Indicatively, we can add some features for the users, such as a wishlist, a product comparison tool, a favorite products section and other features for the business, like a connection with the ERP software it uses, personalized analytics and more. 



Most of the users, nowadays, are connecting to the Internet though their mobile devices (such as smartphones and tablets) and this trend is keep on growing as time passes by. If the website is not responsive, the content will not adapt based on the size of the screen, so several users won’t be able to enjoy the best experience during their navigation.

You can easily understand what this would mean if your online shop wasn’t responsive to every popular screen size..

In Urban Communications, we design responsive e-shops and before delivering to the customer, we carry out thorough checks in every single popular screen size, in order to confirm that all the users will have a nice experience without any restrictions to the supported screen size and type.



The design of an e-shop, is most probably the most useful weapon you have in order to attract potential clients and make them distinguish you between the growing competition. It is no coincidence that the design of a page affects a lot customers’ attitude towards the page and usually it determines the interaction clients have with it. 

In Urban Communications, we pay attention to design, emphasized on user experience in every e-shop we undertake, so the final result meets the requirements of every demanding client in order to distinguish your business and choose you instead of the competitors. 

Some of our keys to success are: 

  • A nicely integrated presentation of your products. The targeted positioning of the appropriate search filters for immediate service and quicker finding of the products that each customer searches for
  • The addition of appropriate action buttons, so the completion of a purchase requires up to 3 clicks. 


The speed of loading an e-shop, apart from being a factor that affects visitor’s behavior, is one of the most important factors of review from Google. In other words, in case your e-shop is slow, there is now way Google can rank your website in the first results of search engines and consequently, without the appropriate advertisement, such as Google AdWords or social media, it will be impossible for your potential clients to reach you.

At the same time, imagine how hard the administration of an online store can be (order management, addition of products, storage administration) if it does not respond directly to the functions assigned to do.

Another important factor which is essential for the success of an e-shop is security. A potential client needs to know, before sharing his/her personal information for a purchase, that he will remain secure. Think what would happen if your online shop was exposed to the Internet without meeting the necessary safeguards against malware.

In Urban Communications, we design highly responsive websites, by applying all the appropriate optimizations, both in code level and in selection of the right server, depending the special requirements and the future traffic estimations for each business.

In parallel, we offer all the necessary latest security software and we convey integrated checks for security “holes” of each and every e-shop we create, before it is delivered to the customer.   



In Uban Communications, we take care every e-shop we undertake, to meet all the requirements, which can guarantee a long-run optimization of their Google rank. Our experienced IT professionals, with their many years of experience in building SEO friendly websites, ensure that the websites we deliver to our customers meet all the standards set by Google regarding the good ranking of your site on the first pages of the search engines.



The work for a website does not end by its implementation!

Urban Communications is always by its clients’ side, by providing high-quality support services, which they ensure: 

  • constant updating and security
  • direct guidance for its use
  • enrichment with new features
  • its continuous optimization 

That’s the way we ensure that you will be carefree concerning your website and that you can focus on your business and the increase of sales. It is our job to worry about the proper function of your e-shop!

ESPA 2014-2020